An attempt to define psychographic consumption models of ecological food using logit regression method Cover Image

Próba wyznaczenia psychograficznych modeli konsumpcji żywności ekologicznej metodą regresji logit
An attempt to define psychographic consumption models of ecological food using logit regression method

Author(s): Izabela Cichocka, Jolanta Wojnar
Subject(s): Economy
Published by: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Keywords: logit model; ecoconsumption

Summary/Abstract: The article presents the results of the study which aim was to establish the relationship between the types of ecological food consumption and psychographic features which shape the nutritional behaviours of Polish consumers, using logit regression method as a tool of quantitative analysis of these results. Analysis of the results of logit regression allowed for the designation of specific models of consumer behaviors on ecological food market using psychographic features.

  • Issue Year: XI/2010
  • Issue No: 2
  • Page Range: 112-119
  • Page Count: 8
  • Language: Polish