THE ROLE OF PUBLIC MARKETING INSTRUMENTS IN EMERGING PUBLIC ADMINISTRATION SYSTEM Cover Image
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THE ROLE OF PUBLIC MARKETING INSTRUMENTS IN EMERGING PUBLIC ADMINISTRATION SYSTEM
THE ROLE OF PUBLIC MARKETING INSTRUMENTS IN EMERGING PUBLIC ADMINISTRATION SYSTEM

Author(s): Bogdan Berceanu
Subject(s): Politics / Political Sciences
Published by: Editura Universitatii din Oradea
Keywords: public administration; public marketing; emergence; national tourism brand

Summary/Abstract: The concept of ―emergence‖ signifies lato sensu a kind of change and it will be used to refer and to define the changes that suffer the public administration. Thus, the aim of the paper is to present how marketing through its instruments is part of the process of modernization and adaptation of the public administration system. The paper will have a specific look on the Romanian public administration and on the approach of marketing within the public sector. The core of the analysis is the Romanian national tourism brand. The conclusion of the research will regard the role of public marketing instruments in promoting tourism in Romania by the central public administration bodies.

  • Issue Year: 5/2013
  • Issue No: Suppl.
  • Page Range: 135-144
  • Page Count: 10
  • Language: English
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