Манипулация в управлението и технологиите за масова комуникация
The Manipulation in Management and Mass Communication Technologies
Author(s): Milka BakardzhievaSubject(s): Economy
Published by: Стопанска академия »Д. А. Ценов«
Keywords: manipulation; manipulative techniques; management; propaganda; advertising; public relations
Summary/Abstract: The aim of the research is to define the nature of the “manipulation” phenomenon and its manifestations in the management and mass communication technologies (propaganda, advertising and public relations). The research outlines some methods for managing cases of manipulation and, in certain cases - techniques for counter-manipulation.
Journal: Електронно списание »Диалог«
- Issue Year: 2012
- Issue No: 01
- Page Range: 83-109
- Page Count: 27
- Language: Bulgarian