The Manipulation in Management and Mass Communication Technologies  Cover Image

Манипулация в управлението и технологиите за масова комуникация
The Manipulation in Management and Mass Communication Technologies

Author(s): Milka Bakardzhieva
Subject(s): Economy
Published by: Стопанска академия »Д. А. Ценов«
Keywords: manipulation; manipulative techniques; management; propaganda; advertising; public relations

Summary/Abstract: The aim of the research is to define the nature of the “manipulation” phenomenon and its manifestations in the management and mass communication technologies (propaganda, advertising and public relations). The research outlines some methods for managing cases of manipulation and, in certain cases - techniques for counter-manipulation.

  • Issue Year: 2012
  • Issue No: 01
  • Page Range: 83-109
  • Page Count: 27
  • Language: Bulgarian
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