Structuri retorico-stilistice în presa românească actuală
Rhetorical-stylistic structures in the Romanian written media of today

Summary/Abstract: The press evolves along with society, scans it and contributes to its progress. The relationship set up between press and culture is one of interdependence because of their intertwined development. Situated between the belletristic and the scientific style, the journalist style covers an important scope from several perspectives: semiotics, information theory, pragmatics. Written press employs rhetoric and stylistic devices that are also used by artistic literature to describe the surrounding world and the many events that happen in it. It can be granted that the belletristic area contains the journalistic type, that will not deprive it of its referential and conative focus. In the journalistic style, the referential function is reinforced by the persuasive function, which often relies on expressiveness and creativity, highlighting the connection between the communicating participants in language: the sender and the receiver. Expressiveness points out the involvement - on different levels and in different ways - of the sender in the message, and, most of all, the rendering of his approvalor rejection of the contents of his own message, in a manner as to inspire an identic attitude in the receiver. The effect will obviously be more intense and thus more effective if the persuasive power is greater. And since the list of persuasion factors, among arguments, facts, examples, attaches particular value to text layout, the importance of language in the act of persuasion is fully confirmed.

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