THE IMAGE CRISIS OF THE ORGANIZATION
THE IMAGE CRISIS OF THE ORGANIZATION

Summary/Abstract: The image of an organization is the totality of perceptions that the public has about it and may differ from reality when it is unknown, understood or communicated incorrectly. The image crisis occurs when goods or services are no longer searched the same on market and the goals honesty, fairness and legality of the organization actions become topics of public or legal debate. We will analyze the image crisis for the DACIA Company because products and services of this company have always been an intense topic of discussion and because it is the main producer of automobiles in our country.

• Details
• Contents