Zabij w sobie konsumenta!
Kill the Consumer in You

Summary/Abstract: The vicious circle of consumerism is very cleverly structured. It does not leave any room for reflection concerning death. This final perspective in life is skilfully negated in order for the consumer to enjoy short-term happiness skilfully enhanced by the power of advertising and television. The main character of David Fincher’s Fight Club is a satisfied yuppie whose main goal in life seems to be buying furniture. However, his growing sleeplessness becomes a turning point in his well-organised and impassive existence. Jack (played by Edward Norton) who has always been impeccably dressed suddenly stops caring for his attire, work and furniture which until recently provided him with almost sexual excitement. By participating in support group meetings for terminally ill people he can once again get some sleep and death stops being a taboo. Fighting in an amateurs’ club makes him feel his own finiteness. The pain of his sore and bleeding body makes it finally possible for Jack to surpass the hermetic mode of consumption. In the fight club Jack sheds his skin. His own warm blood makes him aware that he has entered a new phase in life and that he has attained a new liberated identity. But Jack’s self-destruction finally reveals its real face. It turns out that his sleeplessness was a symptom of mental disease. His split identity significantly changes the perception of the film. His friend (played by Brad Pitt) who had set up the fight club and its strict rule is suddenly seen in a different light. What seemed real turns out to be something which is going on in the feverish mind of the main character, a mind that cannot stop enjoying auto-aggression and this leads to a dangerous culmination.

• Details
• Contents