The basic profile of the urban tourism consumers which are using the international hotel chains (in Romania)
The basic profile of the urban tourism consumers which are using the international hotel chains (in Romania)

Summary/Abstract: Each year the claims regarding the tourism services are growing in variety and expectance – fact that was observed in practice by the elite of the hospitality industry which is trying to do the best to satisfy each client. In the last few years, these trends were also present in Romania, just like the countries that have a strong tourism offer. For this reason, some of the foreign tourists, which want to accommodate in Romania will prefer a hotel that they already know and which they trust. Mostly, this hotel belongs to an international hotel chain, chain that offers similar services all over the world. These services provide comfort and physical safety for the tourists which are looking for such hotel accommodations. Starting with these premises, we have realized a focus group in which several actors attended, representing the entire Cluj-Napoca tourism market. With their help we have created the foundations of the urban tourism consumer profile, which chooses to accommodate into a hotel that belongs to an international hotel chain. This prototype is the first step taken in order to create the real profile of the tourism consumers in Romania

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