Mobile Networking for Mobile Marketing (mNet-4-mMk)
Mobile Networking for Mobile Marketing (mNet-4-mMk)
Author(s): Adela Zifceac, Radu Adrian MleşniţăSubject(s): Economy
Published by: Risoprint
Summary/Abstract: Mobile Networking (mNet) is linked to Mobile Marketing (mMk) activities through a new technology - Web 2.0. mNet uses online resources and techniques such as: social networks, professional business networks, virtual communities, affiliate partnerships, newsletters/RSS, blogging, twittering, chat and messenger, e-groups and more. mN builds relations, develops new ideas and creates opportunities based on BUILD-SHARECONTRIBUTE concept, sharing and accessing data-information-knowledge, ideasinnovation- inventions, good-or-bad practices, communication-collaboration-comfort. As a low cost marketing form, mN takes 95% commitment and time, 5% money. We have designed Mobile Networking in 4 levels: junk networking (JN), passive networking (PN), multilevel networking (MLN), empathy networking (EN). They are based on the strategies and techniques used today and the overall vision of the MobiNet - mobile networker. Mobile Networking uses mobile profiles on multiple and versatile networks creating the unique and personal mobile professional, technical, academic composite image, which is the virtual identity card (vIC).
Journal: Marketing From Information to Decision
- Issue Year: 2010
- Issue No: 3
- Page Range: 341-351
- Page Count: 11
- Language: English
- Content File-PDF