Mobile Networking for Mobile Marketing (mNet-4-mMk) Cover Image
  • Price 4.90 €

Mobile Networking for Mobile Marketing (mNet-4-mMk)
Mobile Networking for Mobile Marketing (mNet-4-mMk)

Author(s): Adela Zifceac, Radu Adrian Mleşniţă
Subject(s): Economy
Published by: Risoprint

Summary/Abstract: Mobile Networking (mNet) is linked to Mobile Marketing (mMk) activities through a new technology - Web 2.0. mNet uses online resources and techniques such as: social networks, professional business networks, virtual communities, affiliate partnerships, newsletters/RSS, blogging, twittering, chat and messenger, e-groups and more. mN builds relations, develops new ideas and creates opportunities based on BUILD-SHARECONTRIBUTE concept, sharing and accessing data-information-knowledge, ideasinnovation- inventions, good-or-bad practices, communication-collaboration-comfort. As a low cost marketing form, mN takes 95% commitment and time, 5% money. We have designed Mobile Networking in 4 levels: junk networking (JN), passive networking (PN), multilevel networking (MLN), empathy networking (EN). They are based on the strategies and techniques used today and the overall vision of the MobiNet - mobile networker. Mobile Networking uses mobile profiles on multiple and versatile networks creating the unique and personal mobile professional, technical, academic composite image, which is the virtual identity card (vIC).

  • Issue Year: 2010
  • Issue No: 3
  • Page Range: 341-351
  • Page Count: 11
  • Language: English
Toggle Accessibility Mode