Virtual Market Study case on 20 sectors of Romanian economy
Virtual Market Study case on 20 sectors of Romanian economy

Summary/Abstract: v-Market (Virtual Market) is composed by online platforms that allow companies to be present simultaneously on the Local - Regional - National Markets as well the EU Single Market - Global Market with differentiate products or services and marketing strategies, according to the specifics of each market. v-Markets are used to raise awareness and develop the markets, the products and services; the sell online (e-commerce/mobile business), the new techniques for market research and consumer behaviour analyzes, the more persuasive promotion methods, gathering automatically a huge quantity of information and extracting the knowledge from it. The combination of classical marketing techniques with online marketing creates new opportunities to the companies and makes them more innovative and competitive. Throughout 2008 and 2009 the authors realized 25 sector studies, analyzing more than 10.000 Romanian companies. The analysis had focused on the use of ICT–Information Communication Technologies in the marketing processes and the presence of the Romanian firms and products on the virtual market. They had gathered data, information and experiences, creating a databases and developing a database mining system in order to transform information into advance knowledge. The article consists in a synthesis of the last 3 years of work and represents the conclusion of the studies presenting the emarketing situation of Romanian companies from the most important economic sectors

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