Value-Added Services offered in luxury restaurants and their implication for customer satisfaction
Value-Added Services offered in luxury restaurants and their implication for customer satisfaction

Summary/Abstract: Although in the beginning the luxury sector seemed to resist the global economic crisis’s impact, the depression has finally affected it. Analysts affirm that the luxury sector never has been in a similar situation, this why has became more interesting to study the luxury consumer behavior within the current economical context, same as the luxury producers’ approach. The purpose of this paper is to examine an element which may play in this period an essential part of competitive advantage in the luxury restaurants’ domain, but not only: the value-added services. Having as starting point the affluents’ characteristics and continuing with a documentary research, we managed to identify some differences between the value-added services offered by the luxury restaurants ‘offers and those offered by the regular restaurants, same as their implications for the customer loyalty and retention

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