The consequences of the financial crisis on promotional policy of companies
The consequences of the financial crisis on promotional policy of companies

Summary/Abstract: The extension of the economic - financial crisis and the beginning of the most severe financial recession of the market economy in Romania affected the promotional policies used by managers and administrators of companies, regardless of the field of activity, size or company turnover. Due to the economic recession, most managers have significantly reduced or even eliminated the financial resources that allocated for promoting the business, the products and the services provided by the company, without seriously considering the consequences that these actions would have on the economic-financial efficiency of the company’s activity. Based on the study carried out, I wish to put forward a few specific proposals for developing the economic-financial efficiency of companies in the current age of crisis, by revising and improving promotional policies

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