What drives the Romanian bank market? A benchmarking approach
What drives the Romanian bank market? A benchmarking approach
Author(s): Andreea Ioana Maniu, Monica Maria Zaharie, Marcel Ciprian Pop, Mircea Andrei ScridonSubject(s): Economy
Published by: Risoprint
Summary/Abstract: The paper aims to investigate the competition image of Romanian bank market, applying a benchmarking technique between the two most significant local banks. The banks must focus on a continuous exploration of the best practices. The paper reveals a part of an extended research, focused on identifying the appropriate solutions in hypercompetitive financial markets
Journal: Marketing From Information to Decision
- Issue Year: 2010
- Issue No: 3
- Page Range: 273-281
- Page Count: 9
- Language: English
- Content File-PDF