Publicitatea TV - Parametru cheie pentru mintea consumatorului
The TV Advertising a Key Parameter for the Customer’s Mind?
Author(s): Andreea Ioana Maniu, Monica Maria ZaharieSubject(s): Economy
Published by: Alma Mater & Universitatea »Babes Bolyai« Cluj - Facultatea de St. Economice si Gestiunea Afacerilor
Keywords: advertising; TV channel; TV audience; advertisements; marketing ethics; publicity
Summary/Abstract: Our study wants to emphasize the importance of TV advertising through the consumer behavior. Firstly we wanted to identify the psychological impact of this type of promotion. In this case we chose a representative TV channel to illustrate the time allocated for advertisements. In addition, we try to underline that the time accorded to advertising is not enough for TV companies which want more and more time for their strategy. They risk to be penalized but the consumer risks to be infl uenced in a negative manner
Journal: Revista de Studii şi Cercetări Economice Virgil Madgearu
- Issue Year: 2009
- Issue No: 01
- Page Range: 61-74
- Page Count: 14
- Language: Romanian
