KEY FACTORS THAT INFLUENCE BEHAVIOR OF HEALTH CARE CONSUMER, THE BASIS OF HEALTH CARE STRATEGIES
KEY FACTORS THAT INFLUENCE BEHAVIOR OF HEALTH CARE CONSUMER, THE BASIS OF HEALTH CARE STRATEGIES
Author(s): Iuliana Cetină, Gheorghe Orzan, Violeta Rădulescu Subject(s): Economy
Published by: Addleton Academic Publishers
Keywords: health services consumer; cultural factors; subculture; social classes; social factors; affiliation group; personal factors; psychological factors
Summary/Abstract: Modern concepts of marketing assume that the activity of any organization has to be focused on satisfying consumers’ needs, real or potential. As applicable to other goods and services, the behavior of health services consumer is the result of the many factors both external (cultural factors, social factors, etc.) and internal (personal factor and psychological factors). In order to explain the behavior of the health care services consumer, it is not enough to study its individual factors, but it is also necessary to analyze the relation between the various elements which determine the real behavior of health services consumer. It is also important to study the decisions at the macroeconomic level (e.g. Ministry of Health), which can influence consumer behavior health services.
Journal: Contemporary Readings in Law and Social Justice
- Issue Year: IV/2012
- Issue No: 2
- Page Range: 992-1001
- Page Count: 10
- Language: English
- Content File-PDF