RESPECTING CONSUMER RIGHTS AND PROFESSIONAL ETHICS: PARTICULAR ASPECTS OF THE ROMANIAN HEALTHCARE SERVICES
RESPECTING CONSUMER RIGHTS AND PROFESSIONAL ETHICS: PARTICULAR ASPECTS OF THE ROMANIAN HEALTHCARE SERVICES

Summary/Abstract: In this paper we aim to present the importance of the social responsibility marketing view in the activity of healthcare services providers from Romania. The method of obtaining information has been the investigation of secondary sources. We have also analyzed the aspects regarding law conformation by these providers and their concern for the ethical behavior of their employees. The paper aims to highlight the fact that the success of healthcare services providers’ activity and the achievement of a high degree of patient satisfaction are closely connected to the adoption and implementation of high behavior standards in the activity of the actors on this market in Romania. Last but not least this paper proposes a holistic approach for healthcare services providing in Romania, the only approach able to grant an organic marketing vision on respecting the laws of ethical conduct and the adoption of a socially responsible behavior.

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