Study on the Usage of Online Social Networks by University Students from Sibiu County and its Impact on Organisations
Study on the Usage of Online Social Networks by University Students from Sibiu County and its Impact on Organisations

Summary/Abstract: The aim of this paper is to identify the usage level of online social networks (OSN) by university undergraduate students from Sibiu County, as well as the main reasons for utilizing this tool. We are presenting some theoretical concepts regarding OSN and the evolution of this instrument. The authors used a quantitative research based on a questionnaire by which the hypotheses were tested. The questionnaire was pre-tested with a qualitative research (focus-group) in order to check the validity of the context. The study was applied to university students from the five universities from Sibiu County. Following the analysis, it has been determined that respondents use OSN in a large percentage and for large periods of time. The study has revealed that the majority of the users use OSN in order to communicate with friends, post photos, change ideas and reconnect with family and colleagues. Online Social Networks is a relatively new field of study and with this paper we are among the first who tackle this subject, especially because of its practical approach on this matter for businesses and their managers and marketing specialists.

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