NOI PARADIGME ÎN MARKETINGUL MODERN
NEW PARADIGM IN MODERN MARKETING

Summary/Abstract: Today’s companies are working in an economy that combines “the old economy”, based on the logic of managing the production of goods, with the ”new economy”, that is based on the information management systems. The companies are forced to keep their aptitudes and competences that the traditional marketing has generated as well as to gather new competences and “mentalities” generated by the modern marketing. Taking this into consideration, this paper presents several aspects with regard to the passage from the traditional to the modern marketing concept, which means for the companies - the transformation from “produce and sell” principle to the “understand and respond” principle based activity.

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