Internet and E-commerce – tools for creating value in the E-marketplace
Internet and E-commerce – tools for creating value in the E-marketplace

Summary/Abstract: The business world is in a state of permanent change. The consumers are subjected to an increasingly greater number of products and services that are offered worldwide. The development of the information and communication technology in the last decades has created the opportunity for the companies to reach their clients faster and faster, to receive a rapid response from them. With the help of the Internet and the new informational technologies the marketing specialists can involve the consumer in the creation process of new products and services as well as developing new tools for advertising those products and services in a more personalized manner. In this paper we will be presenting the Internet as a marketing tool, the concepts of e-commerce, e-business and mobile e-commerce. We will point out the stages in the evolution of e-commerce, several features of the e-commerce technology, and some rules for implementing an efficient e-commerce platform, as well as the impact that the usage of e-commerce has on the company.

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