PERSONAL VERSUS MASS COMMUNICATION
PERSONAL VERSUS MASS COMMUNICATION
Author(s): Sorina GirboveanuSubject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: advertising; personal selling; communication; tool.
Summary/Abstract: From the comparison of the various aspects of advertising and personal selling, it can be seen that personal selling is a more effective and powerful communication tool than advertising, but advertising is more time and cost efficient than personal selling. Thus advertising and personal selling are tools at the disposal of a marketer and subjects to a firm’s overall objectives.
Journal: Revista tinerilor economişti
- Issue Year: 2007
- Issue No: 08
- Page Range: 105-110
- Page Count: 6
- Language: English