STRATEGIC APPROACHES WITH EFFECTS ON COMPETITIVENESS AND PROFITABILITY OF TEXTILE MARKET IN IRAQ
STRATEGIC APPROACHES WITH EFFECTS ON COMPETITIVENESS AND PROFITABILITY OF TEXTILE MARKET IN IRAQ
Author(s): Tudor Nistorescu, Thamir Hadi Abod Al-Genabi, Sorina GirboveanuSubject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: strategic management; competitive market strategy; offensive strategy; defensive strategy; rational strategy; competitiveness; profitability
Summary/Abstract: This article contains the results of the research aimed at understanding the effects of the market strategies the textile organizations follow to increase profitability, considering that this sector is a pillar of the national economy. In this respect, 7 hypotheses are stated and verified. This research is an attempt to know how to face competition in this industry.
Journal: Management & Marketing - Craiova
- Issue Year: 2010
- Issue No: 2
- Page Range: 165-179
- Page Count: 15
- Language: English
