Totgesagte leben länger: Warum das Fernsehen als Wahlkampfmedium durch das Internet nicht verdangt, sondern nur erganzt wird
Why Internet didn't replaced Television in Elections but completed it
Author(s): Gerd StrohmeierSubject(s): Social Sciences
Published by: ESSACHESS
Keywords: television; Internet; communication; election campaigns; mass media
Summary/Abstract: The article shows that the internet has become more and more important for election campaigns, but cannot replace television as (central) mass medium for campaigning. It is argued that that potential of the internet and the potential of television for election campaigns is completely different. As a consequence, television is substantially complemented, but not substituted by the internet.
Journal: ESSACHESS - Journal for Communication Studies
- Issue Year: IV/2011
- Issue No: 01
- Page Range: 141-162
- Page Count: 21
- Language: German