IMPLEMENTATION OF MARKETING PRINCIPLES – A NECESSITY IN PRIMARY SCHOOL EDUCATION Cover Image
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IMPLEMENTATION OF MARKETING PRINCIPLES – A NECESSITY IN PRIMARY SCHOOL EDUCATION
IMPLEMENTATION OF MARKETING PRINCIPLES – A NECESSITY IN PRIMARY SCHOOL EDUCATION

Author(s): Sorin Sferle, Daniel Adrian Gârdan, Simona Corina Gudei, Iuliana Petronela Geangu
Subject(s): Education
Published by: Addleton Academic Publishers
Keywords: educational marketing; school image; learning process; positioning

Summary/Abstract: In the present paper, authors aim to present a few basic lines regarding the degree of implementation of marketing in the current activity of some educational institutions in a southern Romanian county. The conclusions of the research show that the operationalization of marketing at the level of education institutions has to be firmly related to the main factors influencing the marketing environment and the positioning process in developing targeted educational services

  • Issue Year: IV/2012
  • Issue No: 2
  • Page Range: 764-773
  • Page Count: 10
  • Language: English
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