Национално и градско в предизборни кампании за кмет на София (2007 г. и 2011 г.)
The national and the urban in the local election campaignes for the mayor of Sofia (2007and 2011)

Summary/Abstract: The paper presents the results of a study focusing on the interviews with the main contenders for mayor of Sofi a published in national dailies during the election campaigns in 2007 and 2011. The analysis is trying to verify the hypothesis that in Sofi a mayoral election campaigns, the contenders exploit the national discourse, focusing on ‘Sofi a, the capital of the nation-state’, and promote themselves as defenders of the national interest which is claimed to be defended ‘solely’ by the political force to which they belong. The presumptions are that they easily resort to this fi gure, avoiding the signifi cantly more complicated position on Sofi a as a big city, a position that presupposes greater expert/governmental knowledge; and that the national is assumed to be a more reliable and easy resource for mobilizing voters who, in addition to everything else, tend to identify themselves more as residents of the capital city (stolichani) than as Sofi anites (sofi yantsi).

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