PERFORMANŢA SOCIALĂ SI EVALUAREA ACESTEIA LA NIVEL DE FIRMĂ
SOCIAL PERFORMANCE AND ITS EVALUATION AT COMPANY LEVEL

Summary/Abstract: The most used methods in optimizing performances within social responsibility are: the social audit, the ethic code, the ethic committees. When a company publicly promotes a social program, it uses an emotional mechanism addressed to the entire community, not only to the consumer. The company is no longer in possession of the money it has invested. Moreover, the company, as well as its social program, must function transparently, in compliance with the rules of the market economy and with rules regarding the management of public funds.

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