ANTREPRENORIAT ROMÂNESC VS. ANTREPRENORIST U.E.
ROMANIAN ENTREPRENEURSHIP VS. E.U. ENTREPRENEURSHIP
Author(s): Venera RîndaşuSubject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: entrepreneurship; entreprenorial strategies; businesses; entrepreneurship within a business context
Summary/Abstract: Entrepreneurship is multi-dimensional and although it can occur in different contexts, economic or other, and in all types of organisations, this paper focuses on entrepreneurship within a business context. Entrepreneurship is first and foremost a mindset. It covers an individual’s motivation and capacity, independently or within an organisation, to identify an opportunity and to pursue it in order to produce new value or economic success. It takes creativity or innovation to enter and compete in an existing market, to change or even to create a new market. To turn a business idea into success requires the ability to blend creativity or innovation with sound management and to adapt a business to optimise its development during all phases of its life cycle. This goes beyond daily management: it concerns a business’ ambitions and strategy.
Journal: Studia Universitatis Vasile Goldiş, Arad - Seria Ştiinţe Economice
- Issue Year: 18/2008
- Issue No: 3
- Page Range: 14-28
- Page Count: 15
- Language: Romanian