Медийната изява на лидерите на политически партии в България
Media Appearance of Leaders of Political Parties in Bulgaria

Summary/Abstract: The present text aims at analysing acknowledged models of media behaviour of the political elite in Bulgaria. The verbal expression of the leaders of the main political parties, given in the print media, is studied. The research involves the personal appearance of 17 political leaders. The result is a pattern of media behaviour, which comprises 7 main types of expression, classified on the basis of the differences in the views of the subject of political activity.

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