CONSIDERATIONS ON BLOG MARKETING AS ESSENTIAL MARKETING POLICY  Cover Image

CONSIDERAŢII PRIVIND BLOG MARKETINGUL CA ELEMENT IMPORTANT AL POLITICII DE MARKETING
CONSIDERATIONS ON BLOG MARKETING AS ESSENTIAL MARKETING POLICY

Author(s): Claudia Florina Radu, Lucian Radu
Subject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: blog; marketing; promotion; advertising.

Summary/Abstract: Number of Internet users is growing, and of those who have a personal blog increases vertiginously from one year to another. In this context Blog Marketing starts to get a role of growing importance in the marketing strategies of companies/ organizations/ persons. The different aspects of our blog become the defining elements of the image we project in the blogosphere area. Web promotion and blog advertising become essential elements of development and attracting the interest of potential customers for products and services offered by a company, a nonprofit organization or a person.

  • Issue Year: 20/2010
  • Issue No: 3
  • Page Range: 680-688
  • Page Count: 9
  • Language: Romanian
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