Wpływ rozwiązań informatycznych na zmianę zachowań nabywczych klientów oraz rozwiązań logistycznych przedsiębiorstw handlowych
The impact of information solutions on the change of customers’ behavior and trading companies logistics

Summary/Abstract: Information solutions already existing and available to the potential customers mean a set of important changes in the field of e-commerce. Buyers behavior changes as the new interactive channel of market communication starts to evolve. This change formulates a definite challenge for commerce companies. Understanding this new form of market equipped with mobile computing potential is crucial for the perspective readiness to adapt to new demanding customers. Moreover, logistics solutions change together with customer demands concerning certain level of their logistic service what is connected with their convenience and economy. It creates a relatively good opportunity for businesses involved in international trade to improve supply chains and at the same time to support long term customer relation.

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