Баштињење, сликовито памћење или конструисање идентитета?
Patrimony, pictorial memory or identity construction?

Summary/Abstract: The aim of this study is to reveal the unbreakable connection between the terms heritage, conservation, memory and remembering on the one hand, and the process of identity construction and perception on the other, being the identity both individual and collective. Considering the fact that the terms mentioned above are often used as synonyms, the first part of this paper tends to explain them and mention some of their possible relations. While speaking on social identity, various authors have concluded that society requires its past for its own definition. Having this in mind, the second part of the paper confronts the individual and the collective identity, especially the beginning and representing of the first regarding the second and finally it tries to explain the identity in the context of inheritance. Using the photo album as a model of remembering this study’s final aim is to point out, in its own way, the concept of thinking and the culture of memory by means of visual representations, both mentally and physically presented images, which are expressed through time by different mediums. Ultimately, the models of making one’s own image, as well as (re)presenting the individual identity to others, can easily be recognized in contemporary means of communication.

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