Marketing Communications: a conceptual approaches
Marketing Communications: a conceptual approaches

Summary/Abstract: Marketing communications are the means by which companies try to inform consumers, to persuade and remind them about products and brands that they sell. In other words, marketing communications is the ―voice‖ of the product and are a tool to achieve dialogue and can build relationships with consumers. Marketing communication is an area of marketing that offers a unique perspective on the entire search marketing industry. This subfield, consisting of a group of functional activities has existed since modern marketing began. However, only within the last decade have serious attempts been made to consolidate personal selling, advertising, packaging, point-of-purchase, direct mail, product sampling, publicity, and public relations according to ―marketing communication‖. This paper aims to present various approaches in the literature on marketing communication.

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