The Emergence and Development of the Technology Acceptance Model (TAM)
The Emergence and Development of the Technology Acceptance Model (TAM)
Author(s): Gianina LalaSubject(s): Economy
Published by: Risoprint
Keywords: technology; models and theories; using the system
Summary/Abstract: This paper aims to provide an overview on the emergence and development of the technology acceptance model (TAM) by Fred Davis by summarizing its evolution, its key applications, extensions, limitations and criticisms addressed to him. This model is an example of how users accept and use technology, for which researchers have different opinions about its theoretical assumptions and practical effectiveness. This article presents the theory and the technology acceptance models that have been developed based on this theory (TAM2, TAM3 and UTAUT). The focus is predominantly on constructs models and hypotheses to be tested in order to validate their use in different contexts
Journal: Marketing From Information to Decision
- Issue Year: 2014
- Issue No: 7
- Page Range: 149-160
- Page Count: 12
- Language: English
- Content File-PDF