Company Social Responsibility in Romanian and German students’ vision
Company Social Responsibility in Romanian and German students’ vision
Author(s): Doina Catană, Gheorghe Alexandru CatanăSubject(s): Economy
Published by: Risoprint
Summary/Abstract: This study focuses on finding out the way Romanian and German students assess Company Social Responsibility (CSR). The theoretical basis of the study is GLOBE international research project (Global Leadership and Organizational Behavior Effectiveness). In GLOBE approach, CSR is a set of seventeen values based on which important decisions are made. The study was performed on a sample of 762 students (83% attending the last year of Bachelor or Master in business and/or engineering), out of which 427 are Romanians and 335 Germans. The data has been collected in partnership by Romanians and Germans researchers*, during 2008-2009. The most important findings show that Romanians and Germans have rather similar understanding in the case of five CSR related values importance: customer satisfaction, employee relations issues, employees‘ professional growth and development, decision effect on minority employees and on female employees. The highest significant differences are recorded for decision effect on long term competitive ability of the company and contribution to the economic welfare of the nation.
Journal: Marketing From Information to Decision
- Issue Year: 2011
- Issue No: 4
- Page Range: 84-93
- Page Count: 10
- Language: English
- Content File-PDF