The effects of the economic crisis over consumers’ behavior.Empirical evidences from Romania
The effects of the economic crisis over consumers’ behavior.Empirical evidences from Romania
Author(s): Ionuţ Pandelica, Amalia PandelicăSubject(s): Economy
Published by: Risoprint
Summary/Abstract: Although it has been more than two year since the world is facing the most sever global crisis, a precise estimation of its effects are difficult, given that many social and economic implications are not visible yet. Although the economic shocks that consumer have faced in this period, varies from one country to another, the number of those who said today that they can‘t afford almost anything increased significantly in all national markets, due to the fact that the economic crisis is the most traumatic event leading to a substantial deterioration in the quality of life of the household. In this context the propose of the paper is to identify the economic and social implication of the economic crisis over the Romanians consumers. Also, considering the unemployment the most severe economic shock that an individual can face, the study brings empirical support for the fact that the most important economic and social implications can be found in this group.
Journal: Marketing From Information to Decision
- Issue Year: 2011
- Issue No: 4
- Page Range: 347-356
- Page Count: 10
- Language: English
- Content File-PDF