City placement – nowy trend w działaniach promocyjnych polskich miast
City placement − a new trend in promotional activities of Polish towns

Summary/Abstract: The objective of the hereby paper is to show the possibility of town product promotion using a modern form that is city placement. The introduction presents problems of territorial marketing and its influence on the development of territorial units. Next the author presents town tourism product as well as possibilities of its promotion. In addition to traditional promotion tools he also shows non-standard forms of town promotion and the essence activities of city placement as well as examples of the use of this promotion element in the world. The final part depicts activities in the field of city placement in Poland and the research of Information Agency “PRESS-SERVICE Monitoring Mediów” presenting the place of Polish series in terms of the number of publications and potential contact information with a customer.

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