Media społecznościowe jako narzędzie kreowania wizerunku jednostek samorządowych na przykładzie samorządów lokalnych powiatu jeleniogórskiego
Social media as an instrument for the creation of local government image. an example of local government of the Jeleniogórski Poviat

Summary/Abstract: Nowadays, more and more people around the world use the Internet. Most of its members use the cyberspace for communication and information search. Owing to the dynamic development and growing popularity of social media which aim is to gather users around one unit and to build positive relations, local governments can intensify the communication with stakeholders, especially with local community. The aim of the article is to present reasons, methods and benefits of social media to create an image of local government. The objective is supported by social media application analysis in a chosen local government (the jeleniogórski poviat).

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