Co niezadowolony klient pisze o sprzedawcy? Analiza komentarzy negatywnych w serwisie Allegro.pl
What does an unsatisfi ed customer write about the seller? An analysis of negative comments in the Allegro.pl website

Summary/Abstract: In this paper, I am analysing negative comments of users of Allegro.pl – the largest Polish auction website. The examination aimed to identify the linguistic devices used by unsatisfi ed customers towards the seller and the degree to which their utterances satisfi ed politeness requirements. Ca. 450 negative comments were analysed. The analyses proved that purchasers often write about the seller, about his or her characteristics or behaviour. The majority of Allegro users observe elementary etiquette principles but impolite behaviours are not infrequent, either: powerful, negative evaluations of the seller or his or her actions, or attributing him or her negative characteristics. Polite weakening of judgement is rare, while reinforcing and radicalising negative evaluations is more often the case.

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