Elementy autoprezentacyjne w serwisie informacyjnym radia lokalnego
Self-promotion in news services of local radio station

Summary/Abstract: The article describes how the radio station presents itself in the news service and elaborates on the position of self-presentation in the global structure of the news service and in single news programme. The purpose of the article is to discuss the roles, function and qualities of the radio stations as well as the language that is being used. The paper is based on fi ndings from more than 100 news services broadcast by 15 radio stations located in Warsaw, Cracow and Poznan.

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