Badania widowni filmowej: historia i współczesność (rekonesans bibliograficzny)
Researching Cinema Audience: History and Contemporary Times (a Bibliographic Reconnaissance)

Summary/Abstract: The author describes the history of research on film audiences in the Western cultural sphere – from scientific works created during the silent film era, through studies undertaken on behalf of Hollywood by Gallup, the paradigm of “impact and influence” in the research on the theory of communication, the semiotic-poststructural breakthrough, up to modern works inspired by the so called New Film History. Polish research on film audience are presented separately. It was first carried out by pedagogues, then – sociologists, finally – cultural studies and film scholars.

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