Projekt „Audyt Marketingowy Młodej Firmy” jako narzędzie diagnozujące aktywność marketingową MŚP – ujęcie empiryczne
“Marketing Audit of a Young Enterprise” project as a diagnostic tool of marketing activities of small and medium sized enterprises – empirical approac

Summary/Abstract: In this paper an assumption is made that marketing activities are the important source of competitive advantage of small and medium-sized enterprises. The paper shows the possibility of using marketing audit in SMEs. The author characterized the project regarding auditing of marketing activities in SMEs. This kind of audit should help SMEs to get better performance. The development of marketing activities is caused by growing competition in trade as well as by growing economic power of these entities. The investments undertaken by SMEs also consider marketing activities. “Marketing Audit of a Young Enterprises” is shown in the paper as a diagnostic tool of marketing activities of SMEs and also as a recommendation tool.

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