Badania marketingowe produktu w jego cyklu rynkowym
Marketing research of a new product in market cycle

Summary/Abstract: Marketing research of new products in innovation cycle is continued in the second stage of the product life cycle – market cycle. Apart from the first stage of introduction of the new product, the marketing research is focused on the products which have already been accepted by purchasers in the succeding stages of growth, maturity and decline of the products.

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