Badania marketingowe w ostatnich etapach cyklu innowacyjnego
Marketing research in the last stagesof the innovation cycle

Summary/Abstract: New product marketing research is also applied in the last stages of innovation process, that is in the stage of test marketing and the stage of commercialization. Commercialization research of the new product mainly concentrates on the planning of commercialization activities, realization of this activities concerning time, place, customers and methods, as well as on processes of innovation diffusion.

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