Postmodernizm w zachowaniach konsumentów na rynku turystycznym
Postmodernism in consumer behaviour on tourism market

Summary/Abstract: The notion of postmodernism is controversial and has numerous meanings, but for a researcher it presents the concept of great interest. However, if it refers to the participation in tourism oriented activities, which naturally take many forms, it may be interpreted in different ways. The hereby study emphasizes consumers` freedom, diversity of behavior and auto creation. The research problem focuses on analyzing symptoms of postmodernism type of behavior. Observations, case studies and media monitoring constitute the most frequently applied research tools. As the result a lot of interesting manifestations of postmodernism behavior on tourism market are identified, from set jetting, couch surfing, backpacking and geocaching to death (euthanasia-oriented) tourism.

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