Wartość dla klienta na rynku konsumpcyjnym – porównanie trzech modeli pomiarowych
Value for the customer on the consumers market – a comparison of three models of measurement

Summary/Abstract: The aim of the paper is to provide the measurement models and reliability analysis for three dominant approaches in marketing research: common factor and CTT, item response models and models with formative indicators (i.e. MIMIC). The areas of legitimate and illegitimate use of those models in marketing were pointed out, as well as identification problems and methods for reliability and validity assessment.

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