ORGANIZATIONAL CHANGE: A MATTER OF INDIVIDUAL AND GROUP BEHAVIOR TRANSFORMATION
ORGANIZATIONAL CHANGE: A MATTER OF INDIVIDUAL AND GROUP BEHAVIOR TRANSFORMATION
Author(s): Aura CodreanuSubject(s): Economy
Published by: Regional Department of Defense Resources Management Studies
Keywords: organizational change; behavior transformation; attitude; group dynamics
Summary/Abstract: Contemporary life is raising a plethora of challenges for all organizations. Therefore, flexibility and continuous change ought to be their priorities. The main problem is how to actually implement change and make it work. The answer suggested by this article is that by transforming people’s behavior and attitudes one can actually lead to organizational change. However, some insight into the prerequisites needed to transform individual and work group attitudes and behavior is required. As a result, in order to identify and list a set of principles that should play the role of the 10 Commandments in any organizational change process the aim of this article is to take a theoretical approach to this issue.
Journal: Journal of Defense Resources Management (JoDRM)
- Issue Year: 1/2010
- Issue No: 1
- Page Range: 49-56
- Page Count: 8
- Language: English
