Znaczenie społecznej odpowiedzialności konsumentów i biznesu w zrównoważonym rozwoju
The importance of consumer social responsibility and corporate social responsibility in sustainable development

Summary/Abstract: The purpose of this article is to present the theoretical assumptions of an objective method of measuring Corporate Social Responsibility of consumers and proposed measurement model. The subject of research is the social responsibility of the consumer as a key determinant of the development of the concept of Corporate Social Responsibility. The paper presents the essence of Consumer Social Responsibility and its importance for the implementation of CSR in business strategy. The proposed measurement model is innovative because it objectifies the measurement of consumer behavior in the field of social responsibility. The method is based on the assumption of a positive consumer responsibility and the ability to draw information from the quantity, quality, and the handling of municipal waste.

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