Mediji u ratu ili rat medija?
The Media in War or the War of the Media?

Summary/Abstract: The Kosovo crisis once again brought the powerful, unscrupulous and destructive Milošević’ media apparatus into the spotlight. This is nothing new nor surprising for all those who have been covering his political ascent from the very beginning, but this time he used his heaviest artillery, never mincing words nor flinching from using all possible means to achieve his ends: to justify the genocidal policy and rallying Serbs once again around the well-known platform of national unity and Greater Serbia rhetoric. On one side, we had a well-oiled media machine that mercilessly rolled over everything on its way, not respecting any basic journalistic principles, not to mention ethics. On the other side, there were the most powerful world media, aggressive, assertive, equipped with the state-of-the-art technology, but with one major flaw: these are mass media, not a propaganda machinery. Two completely different structures clashed head-on. Thus, the media in war turned into the war of the media, a totally unfair war between a powerful propaganda machine and democratic media.

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