THE CREATIVE ECONOMY. FROM CONCEPT TO CREATIVE ENVIRONMENT. CHALLENGES FOR ROMANIA
THE CREATIVE ECONOMY. FROM CONCEPT TO CREATIVE ENVIRONMENT. CHALLENGES FOR ROMANIA

Summary/Abstract: The economic crisis contested the known economic growth models, in both their being and the way they are measured. While providing economic growth and competitiveness encouraging are still the main priorities on the agenda, the prompt attention has shifted on creating jobs, raising salaries, addressing problems of inequality and promoting long term sustainable prosperity. This study aims to show the importance of the Romanian human capital’s creative potential through the Global Creativity Index. The Global Creativity Index evaluates the perspectives of sustainable prosperity of 82 nations according to a series of economic, social and cultural factors which form the base of the 3Ts of economic development- Technology, Talent and Tolerance. Although a novelty approach, from the lack of necessary data to calculate the European Creativity Index, we used just the data from the Global Creativity Index ranking from which we selected the E.U. member states, and on this bases we tried to couture an, clear as possible, image of the impact of creativity and culture over Romania and its potential to develop through exploiting the creative industries.

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