Ambiguity as communication strategy
L’Ambiguïté en tant que stratégie de communication
Author(s): Delia MargaSubject(s): Language and Literature Studies
Published by: Universitatea »Babes Bolyai« Cluj - Facultatea de St. Economice si Gestiunea Afacerilor
Keywords: world of turbulence; uncertainty and ambiguity; strategic communication; strategic ambiguity; crisis communication
Summary/Abstract: The purpose of this paper is to explore some communication strategies in organizations facing an uncertain and turbulent environment. First, strategic communication and its variables will be presented. Then, the role of ambiguity as strategy in communication coping uncertainty will be explored. Finally, the use of strategic ambiguity in business contexts and politics in responding to complexity will be discussed.
Journal: Lingua. Language and Culture
- Issue Year: X/2011
- Issue No: 2
- Page Range: 81-90
- Page Count: 9
- Language: French
