Persuasion and Visual Imagery in Politics
Persuasion and Visual Imagery in Politics

Summary/Abstract: The present paper provides insight into ways of crafting powerful political campaign images to convey specific messages to the electors. Essentially, there are two main reasons for studying visual imagery in the political field. First, we need to know what visual images are constructed while delivering the political message, and second we need to determine the effects of the images. Taken these aspects into consideration we will focus our attention on two important elements of visual images when political images are under scrutiny: production techniques and politicians’ nonverbal behavior cues (with emphasis on affect displays).

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