Le discours publicitaire des magazines politiques de gauche en France
The Advertising Discourse of Left Political Journals in France

Summary/Abstract: The article is part of a research aiming at establishing the characteristics of the advertising discourse in French magazines published during the first decade of the 21st century. The same pattern is applied to analyse various magazines addressing various types of audience, namely the image, the brand and product name, the slogan writing techniques, the functions of the advertising text, the framework of enunciation, the traces of subjectivity in the discourse, the type of advertisement and the speech contract. Finally, the author makes some remarks on the universe of advertisements in these magazines and points out the characteristics of the advertising discourse of the first decade of the 21-st century as they appear in left politics magazines.

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